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What are the biggest UX issues you need to solve? Frame your research questions (e.g., “Why do users abandon the checkout process?”).
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What do you expect to find? (E.g., “Users may abandon checkout due to hidden fees or a complicated form.”)
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Analyze at least 3 competitors. What UX strengths and weaknesses do they have? How does their mobile checkout compare to yours?
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Who are you interviewing or testing? List their details (e.g., age, shopping habits, tech experience).
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