Plan and log user interviews. What are your key takeaways from each session?
Define test scenarios: What specific actions do you want users to complete? What usability issues were found? How severe are they?
What survey questions did you ask? What were the most common responses? Any surprising insights?
| Survey Question | Common Responses | Surprising Insights |
|---|---|---|
| What frustrates you the most about checkout? | Extra fees, too many steps, no guest checkout | Many users abandon checkout if forced to sign up |
| How do you prefer to discover new products? | Search bar, personalized recommendations | Few users rely on homepage carousels |
| What payment methods do you use most? | Credit card, PayPal, Apple Pay | Many younger users prefer Apple Pay over PayPal |
| How important are customer reviews? | Very important, check before purchasing | Users trust reviews with photos over plain text |