1️⃣ Checkout Process Optimization

Findings:

• High Drop-off Rate: Users abandon checkout due to hidden fees and a long process.
• No Guest Checkout: Many users dislike creating an account to purchase.

Recommendations:

✅ Display all costs upfront (including taxes & shipping).

✅ Enable guest checkout to reduce friction.

✅ Reduce checkout steps by enabling one-click payment options (Apple Pay, Google Pay).

2️⃣ Search & Navigation Improvements

Findings:

• Search Filters Not Intuitive: Users struggle to find affordable products quickly.
• Few Use Homepage Carousels: Most users rely on search or recommendations.

Recommendations:

✅ Improve search filtering (e.g., price range, bestsellers, new arrivals).

✅ Add smart recommendations based on browsing behavior.

✅ Reduce reliance on homepage carousels—focus on personalized product lists.

3️⃣ Discounts & Promo Code Visibility

Findings: